Since 2018, Global Massage Makes Me Healthy and Happy Day has been celebrated every year on March 20—the same time as the International Day of Happiness—to highlight the benefits of massage therapy through awareness efforts and activities. Participants range from massage practitioners, spas, wellness centers, and massage schools, to professional associations, businesses, researchers, media outlets, and the general massage-receiving community, all united by the joy that massage has brought into their collective lives.